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Dodge Challenger, Charger Going Out with a Sneaker-inspired Bang
Dodge is sending off the Challenger and Charger with a high-performance party. Production of the two muscle cars at Stellantis' Brampton, Ontario plant is slated to end next year. To celebrate the end of the era, Dodge is building a bunch of final editions, which will be sold in a new way, like sneaker drops.
"First thing is that we wanted to make sure that we were celebrating these cars properly, when we get to the end of the run. When we shut down Charger and Challenger production at Brampton it will be a 20-year run of that muscle. Over $20 million in muscle cars sold; we've delivered a billion horsepower. So we needed to do this right," Dodge CEO Tim Kuniskis told Newsweek.
As part of the end run, Dodge is selling a handful of custom Challenger convertibles, but they won't be coming straight from the factory. Buyers will order them from the dealers, then cars will go directly from Brampton to Drop Top Customs in Florida where they will be converted.
"We liked their work, and we liked it a lot. So, we're going to make it really easy for buyers. We partnered with them, they'll do the complete conversion of the car, ship it to the selling dealer to deliver it to the customer," said Kuniskis. "It will be completely seamless, just like they're ordering it from a dealer, it'll show up at your house or head to the dealership for delivery to you."
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For 2023, customers will see seven special heritage-inspired models of Charger and Challenger, in addition to the convertible, come to market. Six will be revealed in the run up to this year's SEMA show in November, where the seventh special will make its debut.
Dodge is also giving its traditional Charger and Challenger lineup an upgrade. Three classic colors are coming back including B5 Blue, Plum Crazy purple and Sublime green. Destroyer Grey is also returning for a total of 14 total exterior color options for 2023. The R/T models will wear new "345" fender badging, a measurement of the Hemi V8 engine under the hood.
All 2023 Dodge Charger and Challenger models will come with a special "Last Call" plaque under the hood, featuring the vehicle name and a vehicle silhouette, as well as "Designed in Auburn Hills" and "Assembled in Brampton".
Dodge is also expanding the SRT Jailbreak models, which come with special color and option restrictions. For 2023 it will be offered for the first time on the 717-horsepower Charger and Challenger Hellcat.
An allocation of these new special models will be sent to certain dealers on a certain day, which will be communicated to fans through DodgeGarage.com.
"About the supply chain, we can't fix anything. But we can be transparent," said Kuniskis. "So we're going to go out with an allocation in October. We're going to tell every dealer and every customer every car we're going to build. This dealer is going to get 50 cars, 25 Chargers and 25 Challengers."
"You're going to get this many R/Ts, this many Scat Packs, and this many Hellcats. And every single week, we're going to update on the web website. That way every customer knows where to go to get a car and where to go to get an order. You're gonna have to get there fast. This guy's got 50, he's gonna have 10 and then zero," said Kuniskis.
Ordering and pricing information for the 2023 Dodge Charger and Challenger will be announced closer to the on-sale date.
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Source: https://www.newsweek.com/dodge-challenger-charger-going-out-sneaker-inspired-bang-1733765